Thai Airways appoints new agencies

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BANGKOK - Thai Airways International has selected three agencies to handle its advertising overseas and locally, usurping Magnus Nankervis Curl/FCB, Sydney.

J. Walter Thompson (Bangkok) Co. will handle most of the national carrier's overseas advertising and oversee its publications. Local agency Spa Advertising will work to improve the airline's corporate image locally. And Chuo Senko Co Ltd (Thailand) will handle advertising within Thailand as well as the regional promotion of tours.

Copyright January 1998, Crain Communications Inc.

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