BANGKOK -- Leo Burnett
Thailand and Food Processing Co Ltd have decided to withdraw the controversial campaign for X potato chips that featured Hitler and swastikas. "Leo Burnett wishes to reiterate its apology to anyone who might have been offended by the advertising campaign for the potato crisp brand, X," the agency said in a second statement this week. "It was never intended to cause ill feeling." The action came after complaints from the Israeli embassy and others. The TV commercial withdrawal is effective immediately and the removal of posters and ads on the backs of tuk-tuks (motorized rickshaws) should be completed by Sunday, the agency said.
Copyright June 1998, Crain Communications Inc.