Thailand prepares for AdAsia 99 in November

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BANGKOK--Asia's biennial advertising congress, AdAsia, will be held Nov. 17 to Nov. 20 in Pattaya, two hours south of Bangkok.

Chairperson of the Organizing Committee, Pornsiri Rojmeta, says AdAsia 99 will focus on changes influencing the ad industry. Topics include agency structure and remuneration, information technology, direct dialogue with the consumer and new media.

Keynote address topics include: the future of interactive technology and media, agency structure and creative direction of the future, the new globalization and Asian achievements and dreams.

AdAsia 99 will be the first event ever to be held at the Pattaya Exhibition and Conference Hall (PEACH) at the Royal Cliff Beach Resort, and is expected to attract around 1,000 delegates from Asia and further afield. For more information, contact Joan Sarasin, Event Secreteriat, by telephone at (662) 252-9024.

Copyright March 1999, Crain Communications Inc.

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