opens advertising marketplace

Published on .

Most Popular, a free, comprehensive Internet advertising directory and marketing resource, has officially launched, aimed at meeting growing demand for a targeted approach to advertising on the Internet. allows users to search and compare Web advertising opportunities based on specific criteria and provides timely information regarding pricing, site traffic, availability, demographics, ad specifications and more. The site also serves as a one-stop shop for advertising needs including articles, advertising terms and glossaries, statistics, books, a cost calculator, hot buys, reviews of useful sites and links to a myriad of related resources. Companies with online advertising inventory are invited to list Web sites and ad information at no charge. With an easy to use system, companies can submit online media kits and personally add, update or remove information at any time.

Copyright November 1999, Crain Communications Inc.

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