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Theglobe.com rolls out direct marketing services

Published on .

In time for the holidays, online community theglobe.com is introducing globeDirect, a direct marketing and retail service that will offer its members discounts on merchandise. Users can opt-in to the program when registering for theglobe.com or in a promotional area. Once enrolled they'll receive e-mails with discount offers tailored to their interests. Discounts will be available on products ranging from computer software and hardware to high-tech equipment and toys.

Copyright November 1998, Crain Communications Inc.

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