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ThePlunge.com gears up marketing

Published on .

ThePlunge.com, an ad-free party- and event-planning site from Gaithersburg, Md.-based Rocketworks, this week kicks off an initial online and a pilot offline marketing effort to drive traffic to thePlunge.com. Banner ads targeting all generations of Web users are supported with a test run of print ads in The Washington Post and in radio spots in Baltimore and metropolitan Washington. No budget was released.

Copyright August 1999, Crain Communications Inc.

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