Datek Online, an online brokerage company, renewed its sponsorship of financial news and information site TheStreet.com's Tools/Quotes section for a third year. The sponsorship includes branded buttons and tiles in the site's investment tools area and ads in TheStreet.com's e-mailed newsletter. Netstock Direct Corp., which operates new online brokerage service ShareBuilder.com, also signed a sponsorship agreement with TheStreet.com. Under the deal, TheStreet.com will co-develop the ShareBuilder Center, expected to be launched next month. TheStreet.com readers who set up a ShareBuilder investment plan will be able to accumulate dollar-cost-averaged holdings in individual stocks over time. TheStreet.com earlier in January dropped some of its subscription fees to attract more readers and generate additional ad revenue.
Copyright January 2000, Crain Communications Inc.