An Advertising Age Instant Fax Poll listed a cast of famous women and asked respondents from which personas the first lady should borrow. One in four said she shouldn't change a thing. The most popular "role model" listed was another first lady-Jacqueline Kennedy.
Other nuggets of advice:
"Hillary Clinton needs an exceptional PR counsel .*.*. She also needs `crisis management' thinking on every issue she tackles so she can handle the `backfires' more easily. Her husband's profile does not help her, and her current PR needs a vast overhaul .*.*."
"Hillary Clinton is a major talent. She should be marketed as such."
"A big change would be phony and would seriously damage her reputation among those who have supported her. She's a strong, intelligent, vital woman and should remain so. Barbara Bush was nice-but Hillary is much more."
"She shares the `Bully Pulpit' at night, at least, plus she's intelligent .... So she should be allowed to just be herself .*.*. And not sway or remake herself according to b*ll sh*t opinion polls."
"One day we will all laugh of embarrassment at how backward this country was to have 1) considered this an issue; 2) that an educated, high-profile woman could be considered a threat to anyone; 3) that we weren't keeping our eye on the real threats: those who would seek to take us back to frontier days, when men were judged by the caliber of their weapons and women were kept barefoot and pregnant ... I am a white male (Catholic) in the 18-49 demo."