OTHER THINGS TO CONSIDER

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* Check out an agency's work, including portfolio and case studies.

* Can the agency integrate technology and business skills with creativity?

* Ask an agency to prove its ability through its organization, staff experience or similar completed projects.

* Can an agency partner well with your marketing and technology departments or your other agencies?

* What is an agency's staying power?

* Ask for resumes and references of key people on your project.

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