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ThirdAge, Yack select 1st agencies for campaigns

Published on .

Two dot-coms have selected their first agencies. Seniors site ThirdAge Media awarded its projected $30 million account to Citron Haligman Bedecarre, San Francisco. Separately, Yack.com, a Web entertainment guide, chose Butler, Shine & Stern, Sausalito, Calif., as its agency for a $10 million to $15 million account.

Copyright January 2000, Crain Communications Inc.

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