×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

ThirdAge, Yack select 1st agencies for campaigns

Published on .

Two dot-coms have selected their first agencies. Seniors site ThirdAge Media awarded its projected $30 million account to Citron Haligman Bedecarre, San Francisco. Separately, Yack.com, a Web entertainment guide, chose Butler, Shine & Stern, Sausalito, Calif., as its agency for a $10 million to $15 million account.

Copyright January 2000, Crain Communications Inc.

In this article:
Most Popular