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THOUGHT THAT COUNTS

Published on .

The winning Bozell ad highlighted in your Peace Challenge article (AA, June 10) is certainly wonderful in concept and, for the most part, execution. Unfortunately for Bozell, it also illustrates how a lack of attention to detail can embarrass even the best of agencies.

Unless, of course, it was their intention to ingratiate themselves to Mercedes-Benz, since it is their logo, not the peace symbol, which graces the bottom of the ad in the form of Olympic rings.

Donna L. Simmons

Advertising director

Naked Furniture

Clarks Summit, Pa.

Editor's note: In the traditional peace symbol, the perpendicular line extends all the way down to the bottom of the circle. But neither is the symbol shown a Mercedes logo, which features a circle divided into three equal parts.

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