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And Other Current TV Commercials of Note

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Destroy All Humans
Marketer: THQ
Brand: 'Destroy All Humans'
Title: "Reggie"
Agency: G&M Plumbing

In a spoof on 1950s sci-fi alien invasion movies, THQ's spot hypes its new digital game, entitled 'Destroy all Humans.' The game allows players to be the invading aliens who rampage across human civilization. It's something like 'War of the Worlds' in reverse.

Watch This Bug Die
Marketer: Middleton Lawn & Pest Control
Brand: Middleton Lawn & Pest Control
Title: "Buck Rogers"
Agency: Push, Orlando, Fla.

This is the first in a cluster of new animated commercials likely to make Middleton a standout in its central Florida marketplace. The star of the show is the company's animated frog logo, which comes to life as a cunning bug assassin. And the hapless insects are a lot like characters you already know.

Launching Buick
Marketer: General Motors
Brand: Buick LaCross
Title: "Fighter Pilot"
Agency: McCann Erickson and Jay Advertising, Mich.

Now here's a spot that gives a whole new meaning to the idea of 'launching' a new car model. Driving into place on the catapult of a U.S. aircraft carrier, a Buick readies itself for takeoff. The special effects that create the unlikely scene were provided by Rhinofx.

Serious Sex
Marketer: Dwight & Church
Brand: Trojan Condoms
Title: "Make a Difference"
Agency: Kaplan Thaler Group, New York

As it prepared its charge at the sense of decorum that has always kept condom commercials off prime-time TV, Dwight & Church unsheathed the seriousness weapon: HIV. But even as its ad was being aired on prime-time last week, critics claimed that the low-key health theme was only used to open the door and that more risque family-friendly time slot condom ads are as inevitable as a Paris Hilton hamburger spot.

Lance Amstrong off Bike
Marketer: 24 Hour Fitness
Brand: 24 Hour Fitness
Title: "Pass It On"
Agency: Publicis & Hal Riney, San Francisco

Here's the real question: Now that Lance Armstrong is retiring after the July Tour de France, will he be as credible -- and recognizable -- a celebrity endorser when he's not on a bike? 24 Hour Fitness is the first of a slew of marketers that will soon find out.

Surprisingly Smooth
Marketer: Reckitt Benckiser
Brand: Poliflor Furniture Cream With Teflon
Title: "Wind"
Agency: JWT, London

A major promotional claim of Reckitt Benckiser's furniture polish (called 'cream' in the U.K.) is that it contains Teflon. This very simple, very clever commercial slyly shows just how smooth such stuff can make your furniture.

I'm So Hot
Marketer: Maryland State Lottery
Brand: Maryland State Lottery
Title: "Hot Family"
Agency: Eisner Communications, Baltimore

Almost the full length of this 60-second spot appears to be a music video by a sexually confused German band. Only in the last few seconds do we learn it is the work of the Maryland State Lottery.

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