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Thrifty, Blockbuster in Web promo

Published on .

Thrifty Car Rental said it is kicking off an interactive sweepstakes Oct. 14 in a co-promotion with Blockbuster On-Line. Entries to the ``Get the Show on the Road'' contest are available on Thrify's site; Blockbuster's site; Yahoo! Internet Life magazine's site; or the contest's site. Players must gather clues on a virtual treasure-hunt road trip to win a trip to Los Angeles for the Blockbuster Entertainment Awards next year. The sweepstakes is the second phase of a multimillion-dollar co-promotion between Thrifty and Blockbuster announced in July. The promotion was developed by Yahoo! Internet Live.

Copyright October 1998, Crain Communications Inc.

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