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Thrifty trims finalists to 6 in $13 mil review

Published on .

Thrifty Rent-A-Car narrowed contenders for its $13 million account to six: Bernstein-Rein, Kansas City, Mo.; Campbell-Ewald, Warren, Mich.; Cliff Freeman & Partners, New York; the Richards Group, Dallas; Temerlin McClain, Irving, Texas; and Yesawich, Pepperdine & Brown, Orlando. Ackerman McQueen, Tulsa, resigned the account. Advertising Agency Register, New York, is the consultant.

Copyright August 1998, Crain Communications Inc.

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