Thursday Wake-Up Call: Instagram takes on YouTube. And Disney throws more money at Fox

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Instagram has a new platform for long-form video, and it's called IGTV
Instagram has a new platform for long-form video, and it's called IGTV Credit: Instagram

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: There are just two days left to go at the Cannes Lions, including today. For a quick catch-up on who's winning the big prizes, Ad Age has a running list of all the Grand Prix winners, with links to watch and read about the campaigns. So far, Apple got a couple trophies. Surprise, surprise.
More on Cannes: Check out our Day 3 blog, in which Ad Age's Nat Ives checks out the surprising Philip Morris International installation on the beach, where the company seems to want to convince the ad world that its products are getting safer.
And still more from Cannes: Ad Age Editor Brian Braiker caught up with author Michael Wolff, author of "Fire and Fury," about the Donald Trump White House. (Listen to the podcast here.) Here's one thought Wolff shared about President Trump's penchant for conflict: "Maybe we all have a Trumpian side. ... There is something about conflict that makes the day pass."

'We want no part of it'
President Trump signed an executive order changing course on the policy of separating children from their parents as they cross illegally into U.S. borders. In the hours leading up to that reversal, with an outcry about the practice mounting, American, United and Frontier Airlines each said they didn't want their planes used to transport children who had been separated from their parents, as Ad Age's Adrianne Pasquarelli writes. United CEO Oscar Munoz's statement contained this sharp rebuke:

"Our company's shared purpose is to connect people and unite the world. This policy and its impact on thousands of children is in deep conflict with that mission and we want no part of it."

Quite a few tech CEOs also spoke out, as did the founder of Chobani. (Money made a list of what they said.) Uber's CEO Dara Khosrowshahi said he was sending Uber's legal team to help legal aid groups work to bring the families back together, Inc reports. Khosrowshahi also denounced the policy as "immoral and just plain wrong."

Bidding war
The Walt Disney Co. is upping its game to woo 21st Century Fox. As Ad Age's Anthony Crupi writes, Disney handed in a new and improved offer for Fox's studio and select cable assets that's valued at $71.3 billion, which is way more than its previous bid of $52.4 billion, and also more than Comcast's recent all-cash bid of $65 billion. Fox says Disney's offer is "superior" than Comcast's, and Disney's CEO Bob Iger sounds confident that he will prevail. But as Crupi writes, "For all the certainty Iger projects, many observers believe the Disney-Fox-Comcast intrigue is in early innings." Will Comcast make another move?

IGTV
Instagram is getting into YouTube territory. As Ad Age's Garett Sloane writes, it just launched a new app where videos can run up to an hour long. It calls the vertical video offering IGTV, which sounds rather un-Silicon Valley-like and more reminiscent of an old-school TV channel. As Sloane writes, "There also are no ads in IGTV, yet. However, brands are able to create their own channels just like any other person with an Instagram account." The company apparently wasted no time getting Kim Kardashian West on board. The @instagram Twitter account sent out this breathless announcement: "Watch @KimKardashian share three of her top beauty tips on IGTV. Update your app now to watch our IGTV channel ASAP."
And also: Facebook-owned Instagram also says it has a billion monthly active users, compared to 800 million in September.

Just briefly:
Facepalm:
Burger King Russia apologized for ad that "offered Russian women the chance to win $47,000 and free Whoppers for life if they got impregnated by a World Cup player," as CNN reports. In its apology, the brand acknowledged the campaign was "insulting."

Sesame and Apple: Apple tapped the non-profit Sesame Workshop to create kids' content for its new video subscription service. But "Sesame Street" isn't part of the deal, since it airs on HBO and PBS. Read about it in The Wall Street Journal.

Only in Japan: Coca-Cola Clear (not to be confused with Crystal Pepsi) is "a clear, zero-calorie soda that includes lemon flavor." It's being sold in Japan only. Read more in the Ad Age Marketer's brief.

Creativity pick of the day: "Westworld" junkies have a new way to experience the science fiction/Western: via a game on Amazon's Alexa-enabled devices. As Ad Age's I-Hsien Sherwood writes, the audio game from HBO and 360i is reminiscent of the old-school "Choose Your Own Adventure" books. And "there are plenty of ways to die (and force a restart of the game) if a player makes the wrong choice." Check it out here.

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