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Your Thursday Wake-Up Call: Amazon Wants Your House Keys. Plus, Apple Says No To Nudity and Cursing

By Published on .

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: Amazon's new service will let delivery people open your front door to drop packages inside your home. Wait, let us rephrase that: Amazon will charge you $249.99 to make it more convenient for you to buy from Amazon. The $249.99 price tag for Amazon Key, as it's called, includes a security camera, smart lock and an app. Amazon figured people might be creeped out by the idea of strangers opening their doors, so the app shows you video footage of the delivery.
Still, the whole concept gave many people pause, and not only about security issues.

'Disturbing incidents'

The NAACP issued a travel advisory against American Airlines, saying it has documented a "pattern of disturbing incidents reported by African-American passengers." Ad Age's Adrianne Pasquarelli says this "might be just the tip of the iceberg as all industries, especially airlines, face increased scrutiny of race and gender bias." American says it will not tolerate discrimination, and it has reached out to the NAACP to talk about the issues.

Forbidden fruit
Apple is spending $1 billion on original programming, and it wants that content to be wholesome and family-friendly. In other words, as Bloomberg reports, Apple's "top executives don't want kids catching a stray nipple," since its first content will be released to everyone with an Apple device. Another interesting nugget from Bloomberg's story: Apple's "Carpool Karaoke" was delayed to edit out "foul language and references to vaginal hygiene." The company is reportedly in the market for content with wide appeal, like NBC's "This is Us." In other words, Apple seems to be looking at network TV as a model as it breaks into show business.

Also: The Disney Channel's teen show "Andi Mack" will have a gay storyline, a first for the channel, People reports.

For real?
Trumpy Bear is a stuffed teddy bear with an orange comb-over. There's a secret zipper on its fluffy torso for storing an American flag. Its online infomercials seem a lot like a spoof. But apparently it's a real product: Ad Age's Simon Dumenco looked into it, and "if it's a joke, it's an expensive joke," he writes. The bear is now backed by a national TV campaign, according to iSpot.tv. The low-budget two-minute infomercial is very much worth your time: Trumpy Bear gets hoisted up a flagpole, cruises on a motorcycle with a former marine and (what else?) rides on a golf cart.

Just briefly:

Yet again: Another prominent media figure has been accused of sexual harassment. Five women have accused Mark Halperin of harassing them while he was at ABC News, CNN reports. The "Game Change" co-author said he is "deeply sorry."

Deregulation: The FCC "plans to eliminate decades-old media ownership rules meant to protect local coverage and diversity in media voices," The New York Times reports.

Review: BMW has put its U.S. creative account into review, Ad Age's E.J. Schultz and Lindsay Stein report. MDC Partners-owned KBS is the incumbent.

Up next: Jeff Glor will be anchor for the CBS Evening News.

Gummy bears: A documentary accuses German candy maker Haribo of "using suppliers who treat workers and pigs inhumanely," the New York Daily News says. The company says it is investigating.

Headline of the day: "A 22-year-old makes a living selling bongs that cost up to $300,000 and look like fine china," from Business Insider.

Creativity pick of the day: Johnnie Walker's new spot is sure to get noticed: It's about an immigrant celebrating his successful test to become a U.S. citizen. And it turns out he knows more about U.S. history than his American drinking buddies. Watch it here, and read more by Ad Age's E.J. Schultz.

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