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Ticketmaster Online chooses ABC for Web auditing

Published on .

Ticketmaster Online announced Friday that it signed the Audit Bureau of Circulations' interactive auditing unit to verify user activity for its Web site. Ticketmaster Online promotes more than 25,000 events and 1,000 major venues. The service, which became transactional last November, has experienced significant traffic growth and has sold more than 400,000 tickets valued at nearly $13 million since launching.

Copyright July 1997, Crain Communications Inc.

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