taps humor in 1st campaign

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Most Popular this week breaks its first advertising, an outdoor and print effort from Ogilvy & Mather, Los Angeles. Spending was undisclosed. One outdoor board, showing a close-up of a face with a trickle of blood running from the nose, is tagged "Sorry about your seats. next time, (" The campaign breaks in San Francisco and goes national later this year. Other efforts include a wild posting and print campaign that takes a humorous approach to things one "can miss," such as a kidney, and things one cannot miss, such as entertainment events.

Copyright July 1999, Crain Communications Inc.

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