Exelon, the new utility holding company that will include Chicago's ComEd and Philadelphia's Pico, has tapped Tierney Communications, Philadelphia, as its first agency of record. A national branding campaign is set to launch in the fourth quarter. Spending was not disclosed but is believed to be about $15 million. Tierney bested Y&R Advertising, J. Walter Thompson USA and Leo Burnett
USA, all Chicago. A ComEd spokesman said Burnett's ComEd account will not be affected.
Copyright July 2000, Crain Communications Inc.