Tiffany & Co., New York, on Aug. 8 launches its online wedding gift registry. A print ad appears later this week in The New York Times. The registry can be accessed only through the Tiffany Web site (tiffany.com) and through WeddingChannel.com. Additional advertising will support the registry throughout the year. Tiffany handles in-house. Tiffany went online last year as a content site and began selling product in November.
Copyright August 2000, Crain Communications Inc.