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Tiger is back

Published on .

On the heels of Tiger Woods' winning The Master's golf tournament this past weekend, Nike is relaunching its "I am Tiger Woods" ad campaign Monday night, and will also begin airing other previous ads starring the 21-year-old phenom. It hasn't been determined for how long the ads will remain in rotation. The ads originally broke late last year. Nike says its agency, Wieden & Kennedy, Portland, Ore., isn't working on any new ads capitalizing on Mr. Woods' victory.

Copyright April 1997, Crain Communications Inc.

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