Little Tikes taps Wolf

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Little Tikes Co., Hudson, Ohio, awarded its estimated $4 million account to Wolf Group, Cleveland. The marketer of children's toys, sports equipment and furniture is a division of Newell/ Rubbermaid, and it plans to break a campaign from Wolf next spring that includes print and broadcast advertising, direct marketing, and interactive. The former agency was Martin/Williams, Minneapolis. Wolf won the account after a review that included the incumbent and another, undisclosed agency.

Copyright October 1999, Crain Communications Inc.

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