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Time/CBS unveil 'Century' sponsors

Published on .

Chrylser Corp., Lucent Technologies, Discover Card and State Farm Insurance Cos. are the major advertisers for the joint CBS News/Time magazine "People of the Century" specials. The project includes six one-hour prime-time TV specials and six special issues of Time over the next two years.

Copyright January 1998, Crain Communications Inc.

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