×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Time Life buys music marketer

Published on .


Time Life, Alexandria, Va., has acquired 50% of Heartland Music and 100% of Music for Little People from Welk Direct Marketing, Santa Monica, Calif. Time Life said Heartland Music is a leader in the direct response marketing of country, gospel, nostalgia, easy listening and popular music genres. In addition, Heartland operates the largest mail order music catalog in the country.

Copyright January 1997, Crain Communications Inc.

In this article:
Most Popular