HONG KONG -- Time Asia says its average paid circulation in the first half of 1998 rose by 6% over the same period of 1997 to 315,600. Within Southeast Asia, circulation increased by 12.1% to 162,713.
"When times get tougher, the need for quality information becomes even more important" says Time Asia Publisher John Marcom.
"The growth seen in the latest numbers shows that more Asians than ever are relying on Time to keep up with the changes in the world around them. Our customers appreciate the value of this type of consumer commitment."
The circulation growth also follows editorial improvements and "regionalization". In late 1996, Time Inc.'s Asian edition became the first international publication to be edited and produced in Asia and is now the largest Englishlanguage weekly magazine in the region.
Copyright August 1998, Crain Communications Inc.
