TIME IS MONEY (CHART)

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Sponsorships dominated the '50s, but the quiz-show scandals turned commercial time into a commodity. By 1960, prices in popular shows ran in the $10,000 to $20,000 range per minute-the most common unit of ad time until the early '70s.

1994 $/:30

"Seinfeld"$390,000

"Home Improvement"350,000

1992$/:30

"Murphy Brown"$310,000

"Roseanne"290,000

1987$/:30

"Cosby Show"$369,500

"Cheers"307,000

1980$/:30

"M*A*S*H"$150,000

"Dallas"145,000

1972$/:30

"Bonanza"$26,000

"Peyton Place"2,750

1970$/:60

"Bewitched"$5,200

"Best of Everything"4,000

Source: Advertising Age

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