The post of president of new media has yet to be filled; at least three Time Inc. New Media insiders are said to be jockeying for the job--Bruce Judson, general manager; Linda McCutcheon, VP-ad sales & marketing; and Oliver Knowlton, VP of technology and administration. One insider said the company is likely to consider outside candidates as well.
Mr. Okrent said he is an Internet user and would approach the job from a consumer marketing viewpoint rather than a technical background.
"One of my personal mandates will be to see if we can create content that people will pay for--that would be a sign of great victory for me," Mr. Okrent said. Time Inc. rolls out its Pathfinder Personal Edition, costing $4.95 per month, on Nov. 18.
Mr. Okrent has significant experience in magazine and book publishing; he was a finalist for the job of managing editor of Sports Illustrated in a celebrated "bake-off" where he and Bill Colson each edited the magazine for three months. The job was eventually awarded to Mr. Colson. Prior to joining Time Inc. in 1989, Mr. Okrent had been the founding editor of New England Monthly and was a featured commentator on Ken Burns' Public Broadcasting System series "Baseball."
Copyright November 1996, Crain Communications Inc.