Separately, Time Inc.'s Parenting is said to be close to concluding a deal to custom publish a project timed to the launch of Toyota Motor Sales USA's new minivan, the Sienna, this fall.
Business is brisk enough that Tim Hildebrand, president of the custom-publishing division, said Time Inc. isn't interested in The New York Times Custom Publishing unit recently put up for sale.
MALE, FEMALE EDITIONS
The first issue of a quarterly for Pharmacia & Upjohn is now being mailed to customers of selected products, most likely Rogaine. The project involves male- and female-oriented versions of the magazine.
The Teamsters' project also involves a quarterly, built around health benefits and sent to pension fund beneficiaries.
Two of the coming new clients are said to be a financial institution and an insurance company.
Another possible project at Time Inc. Custom Publishing is a health title that would be customized for three different clients, said Scott Mowbray, managing editor.
"The health title focuses on total well-being. Wellness is defined pretty broadly to include physical and mental health. So we are pulling from many of