Time Inc. to shelve paid financial site

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More than a year after announcing plans to roll out a paid financial site, Time Inc. New Media in the next few weeks will pull the plug on Money.com Plus, focusing its premium efforts on sister site Fortune Investor.

The move is one more sign that in the online financial services market, general money management is no longer a sell proposition. Only sites offering unique, branded content and sophisticated investment tools seem able to attract paying subscribers.

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Copyright December 1998, Crain Communications Inc.

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