'Time,' Toyota single-sponsor issue

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Time magazine's first-ever single-topic, single-advertiser international special issue will appear in late October, carrying 23 pages of Toyota advertising. The issue, called "Our Precious Planet," will focus on environmental concerns and efforts to lessen the impact of the auto on the environment. The special issue will be sent to all subscribers and will be sold on newsstands, reaching the magazine's entire international circulation base of 1.5 million (excluding the U.S.).

Copyright October 1997, Crain Communications Inc.

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