Time Warner, New York, named Michael Pepe, 44, to the new post of president, Time Warner E-Commerce. He will be responsible for building a central infrastructure for all Time Warner's electronic commerce initiatives. The centralized division will be run out of Time Inc., and will oversee Time Inc. New Media, including Pathfinder. Mr. Pepe previously was president of Time Inc.'s Business Information Group. In the e-commerce post, he will report to Time Inc. Chairman-CEO Don Logan. Time Inc. was chosen to develop the company's e-commerce because of its expertise in direct marketing, database management, customer service, fulfillment and warehouse operations. "This e-commerce initiative won't supplant existing sites of individual Time Warner companies," Mr. Logan said. "Rather it will promote them and drive additional traffic to them while we grow an overall e-commerce asset for the corporation."
Copyright January 1999, Crain Communications Inc.