Time Warner's Orlando-based interactive TV trial last week introduced lots of fresh content for its nearly 3,000 subscribers, a number just about 1,000 shy of its projected yearend goal.
The News Exchange, developed by Time Inc. New Media; Sports Illustrated TV; an interactive shopping center called DreamShop; U S West's GOtv; and a food delivery service with Pizza Hut are among the services Time Warner Cable unveiled at the Western Cable Show '95.
"Time Warner has finally arrived where they should've been 18 months ago," said Barry Layne, VP-director of Ketchum Interactive, Los Angeles. "We all know Time Warner is great at making deals and announcements, and now we're seeing that they can also develop and deliver products."
Time Inc. New Media's News Exchange is one of FSN's more ambitious features; it allows customers to view local, national or international news on demand from such content partners as ABC News, NBC News, CNN and the Weather Channel. Time Inc. magazines like Time, Fortune, Money and Entertainment Weekly will provide video segments.
"People want choice and control over what they watch," said Paul Sagan, president and editor of Time Inc. New Media. "We plan to test our services for the next couple years and work in partnerships with quality advertisers."
Sports Illustrated TV will feature a program called "NFL on Demand," which gives breaking football scores and in-depth statistics. And by yearend, DreamShop plans to introduce shopping applications from Spiegel and Eddie Bauer Inc., joining such merchants already on FSN as Sharper Image and Crate & Barrel.
U S West introduced its GOtv interactive TV service on FSN, with advertisers including Visa International and Toyota Motor Sales USA's Lexus division. A feature called GO Movies allows film fans to preview movies and order tickets by phone. Strategic partners include The Orlando Sentinel, which provides an interactive video version of its weekly calendar section, and MovieFone, which offers theater listings.M
Lisa Greim contributed to this story.