Times Mirror Co. will sell its weekly The Sporting News
and related properties, including its www.sportingnews.com
Web site. Donaldson, Lufkin, Jenrette will handle the sale. Times Mirror Magazines President-CEO Efrem Zimbalist III said the decision to sell was due to competitors' advantages in TV. "For [The Sporting News
] to be No. 1 or No. 2 in the category, we really feel it needs an owner that can give them a stronger electronic leg up," he said. Times Mirror hopes to complete the sale by either the end of this year or early next.
Copyright September 1999, Crain Communications Inc.