Times Square to sell sponsorships for events

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Times Square Business Improvement District and Countdown Entertainment are selling 10-year sponsorship packages to Times Square, which include rights to celebrations tied to the millenium, the square's 100th anniversary and the 100th anniversary of the New Year's Eve ball drop. Inventory includes rooftop sign-age and six-story banners. Landor Associates, San Francisco, has created a Times Square 2000 logo for the program.

Copyright April 1997, Crain Communications Inc.

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