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NO TIMETABLE SET FOR CALIF. LOTTERY AD RFP

New Director Wants to 'Do It Right and Get It Over With'

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SACREMENTO, Calif. (AdAge.com) -- The new director of the California Lottery said Thursday he plans an expeditious handling of the review for the state's advertising contract.

Anthony Molica, appointed to the post earlier this month, told Adage.com he was aware of the troubled review for the ad account. "I want to do it, do it right and get it over with," he said.

Spending not set
The amount of the contract has not

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yet been set, but the last review involved a five-year, $125 million contract.

Mr. Molica is wrapping up his appointment as director of the Washington state lottery, which is handled by Publicis Groupe's Publicis in the West and Publicis Dialog. He succeeded Joan Wilson, who was appointed deputy secretary of Southern California operations for the state Business, Transportation and Housing Agency.

Although Ms. Wilson and the lottery staff initially had wanted to issue a new review guidelines, or a request for proposals -- the third in a process that began in 2001 -- by late August or early fall, on Thursday lottery executives declined to be specific about a timetable. Jim Hasegawa, the lottery's marketing director, said a number of agencies have responded to a letter he sent to 30 of them asking for input on the review process.

Recall election
Still, despite Mr. Molica's good intentions, the review faces other uncertainties. If California Gov. Grey Davis is recalled from office in October, the new governor would have the option of replacing Mr. Molica.

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