"In-tin advertising" new ad vehicle for Web companies

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Here's a campaign that will take your breath away: Web Fuel, peppermint breath mints packaged in a tin shaped like a computer mouse, launches Aug. 30 as an alternative advertising vehicle for companies that want to promote their Web sites.

Web Fuel, designed by World Packaging Corp., sells ad placements within the tin, dubbed "in-tin advertising," which includes three URLs per package. For $5,000, advertisers get a spot inside 50,000 tins and a free ad on Web Fuel's Web site. The first three advertisers on Web Fuel mints are Amazon.com, AudioNet and Talk City.

The second run of mints is sold out to Cybermeals, CDnow and HotBot.

Web Fuel will be sold in cyber cafes, electronics stores, specialty food stores and other outlets, targeting a young, tech-savvy audience.

Copyright August 1997, Crain Communications Inc.

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