TiVo, marketer of a personal TV service for digital video recorders, has formed the TiVo Entertainment Group to help it focus on key business targets, according to Stacy Jolna, the Group's VP-chief programming officer. Mr. Jolna, attending the National Association of Television Programming Executives show here, said the new organization consists of three teams charged with negotiating advertising and couch-commerce deals for TiVo's Personal TV System. The advertiser-ad agency team will target marketers and their agencies; the Network team handles broadcasters and cable programmers, and media agencies; and an audience research group will evaluate consumer behavior and other issues. Ken Ripley, a former ad sales executive with Sony Corp.'s Columbia-Tristar, is TiVo's national director, advertiser sales based in New York.
For more on this and other Monday happenings at NATPE, click here.
Copyright January 2001, Crain Communications Inc.