TiVo signs Miller as charter advertiser

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TiVo, marketer of the Personal TV Service, has signed Miller Brewing Co. as a charter advertiser. Miller, a unit of Philip Morris Cos., gets a seat on TiVo's Advertising Advisory Board, access to new ad models, research data, the TiVo Direct interactive-entertainment program and other services. Miller is a client of Bcom3 Group's Starcom Media Services, which is already a member of TiVo's Strategic Advertising Agency Partnership Program, along with Omnicom Group and WPP's Digital@ JWT.

Copyright January 2001, Crain Communications Inc.

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