TiVo signs Showtime

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TiVo, the San Jose, Calif.-based marketer of the TiVo Personal Television Service, signed Showtime Networks, New York, as the first network to implement its Ipreview program for on-air promos. The deal means Showtime customers who are also TiVo subscribers will be able to conveniently select movies and events for programming to the TiVo service. Starting in June, Showtime subscribers who have TiVo will be able to click on a small icon in the corner of their TV screens during promos for upcoming shows, commanding that the program be recorded using Ipreview.

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