TiVo, marketer of an interactive TV service, is in discussions with ad agencies about its estimated $25 million account, in a move to possibly supplement current efforts. The company's lead agency is Campbell-Ewald
, Los Angeles. TiVo is considering Goodby
, Silverstein & Partners, San Francisco; and Ground Zero and Pittard Sullivan, both Los Angeles, for some or all of its account.
Copyright February 2000, Crain Communications Inc.