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TiVo talks to agencies about $25 mil account

Published on .

TiVo, marketer of an interactive TV service, is in discussions with ad agencies about its estimated $25 million account, in a move to possibly supplement current efforts. The company's lead agency is Campbell-Ewald, Los Angeles. TiVo is considering Goodby, Silverstein & Partners, San Francisco; and Ground Zero and Pittard Sullivan, both Los Angeles, for some or all of its account.

Copyright February 2000, Crain Communications Inc.

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