"We have traditionally used one agency for both [creative and media], and are leaving that decision to the review process," Mr. Sokolowski said.The company's Marshalls unit, handled by Boston agency Hill, Holliday, isn't affected by the review.
The loss will create a revenue hit for Holland Mark, said agency CEO Bill Davis, but he doesn't expect it to affect profits. "The reality is a year ago we were an $8.5 million agency; now we're a $21 million agency," he said, noting the shop currently is reviewing its business to determine whether any of its 160 employees will be affected. "Assuming we don't replace [TJ Maxx], it would affect us next year," he added.
Copyright September 2000, Crain Communications Inc.