TJX COS. TO REVIEW HISPANIC ADVERTISING FOR MARSHALLS

Published on .

Most Popular
(March 29, 2001) -- TJX Cos. is reviewing Hispanic advertising for its Marshalls discount retail chain. The account had been at Publicis Sanchez & Levitan, Miami, for the past three years; the shop will not take part in the review.

A company spokeswoman said the review, which is being conducted in-house, is in the early stages and that no agencies have been selected to participate. She said a decision should be in hand by the fall. Interpublic Group of Cos. Hill, Holliday, Connors, Cosmopulos, Boston, handles the store's branding campaign. -- Hillary chura

Copyright March 2001, Crain Communications Inc.

In this article: