Whitman Corp.'s Pepsi-Cola General Bottlers, Chicago, named Omnicom Group's TLP, Dallas, as its media services agency after a review. The work had been handled by in-house agency Genadco, which is being dissolved. TLP will be responsible for developing advertising strategies, buying media and tracking the effectiveness of the company's ads in all markets, Whitman said. Spending was not disclosed. Fox Consulting, St. Louis, consulted on the review.
Copyright December 1998, Crain Communications Inc.