Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

TLP lands Pepsi bottler assignment

Published on .

Whitman Corp.'s Pepsi-Cola General Bottlers, Chicago, named Omnicom Group's TLP, Dallas, as its media services agency after a review. The work had been handled by in-house agency Genadco, which is being dissolved. TLP will be responsible for developing advertising strategies, buying media and tracking the effectiveness of the company's ads in all markets, Whitman said. Spending was not disclosed. Fox Consulting, St. Louis, consulted on the review.

Copyright December 1998, Crain Communications Inc.

Most Popular
In this article: