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TMX, CYBUY PARTNER FOR E-MAIL MARKETING

Published on .

Rich media provider TMXinteractive, Conshohocken, Pa., is partnering with transactional e-mail provider Cybuy, New York. TMX will incorporate Cybuy's technology, which integrates order capture, purchase processing and supply chain management, into its X-mail platform that combines flash technology and digital-quality audio to deliver multimedia e-mails. Marketers will be able to deliver these e-mails to consumers, allowing them to make purchases directly from the message.

Copyright March 2001, Crain Communications Inc.

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