TN Technologies is expected to announce a new intelligent database and ad delivery platform called TN Toaster. Modem Media clients AT&T Corp., Citibank and 3Com Corp. are already using the new system.
TN Toaster will be available only to clients on the TN Technologies' roster. The system puts together clients' customer profiles with a database of historical click streams to serve up targeted advertising, and eventually online customer management in general.
Copyright May 1998, Crain Communications Inc.
