TNT regional business goes to Batey ads

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SINGAPORE--Family entertainment movie channel TNT has moved its regional creative account to Batey Ads from J. Walter Thompson Co.; both are Singapore based.

TNT also has awarded its customer management task in 10 markets to Impiric, formerly Wunderman Cato Johnson.

TNT is expecting to spend $6 million in the region on a major brand launch in September with a major TV and print campaign supported by CRM Program as part of its drive to establish itself as the No. 1 brand in this fast-developing sector.

Copyright July 2000, Crain Communications Inc.

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