And now for the results of Contest #467: We asked you for the next religious group to divine a marketing campaign to convert new souls:
First Prize: The Muslims, taking advantage of Mike Tyson's release from prison and recent conversion, license Gatorade's "Be Like Mike" jingle for a new ad campaign. Commercials will show news clips from Tyson's career, marriage, divorce and trial. Closing shot would of him walking into a Muslim temple as the refrain swells "Wanna be, wanna be like Mike...." Gregory Quinlan, account exec, Quinlan Advertising, Carmel, Ind.
Second Prize: Tired of catatonic Catholicism? Boring Baptist services? Lethargic Lutheran rites? Religion doesn't have to be dull. Come to a happenin' church-the Branch Davidians. Lou Gable, director-media relations, Hospital Association of America, Harrisburg, Pa.
Third Prize: Taking a more practical approach, the Amish community runs a campaign featuring people who have been electrocuted by their household appliances. Tagline: "If only they'd been Amish." Douglas Foresta, student, Rutgers University, Lakewood, N.J.
Entries for Contest #471 must be sent by June 5. Send entries to T.N.T. Contest #471, Advertising Age, 6500 Wilshire Blvd., Suite 2300, Los Angeles, Calif. 90048, or fax them to (213) 655-8157. Please include, legibly, your name, title, company, address and daytime phone number on the sheet with your entry. Users of the online Prodigy service can file T.N.T. entries to Ad Age through the Prodigy Bulletin Board. Top three winners win T.N.T.-shirts. Entries become property of Ad Age and cannot be returned.