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TNT; THE NEXT TREND; HEARING IS BELIEVING DOLING OUT RETRIBUTION;

By Published on .

Contest #474: Who's afraid of big bad Bob Dole? The entertainment industry, that's who. For the last two months, the prudish presidential candidate has been scoring political points by punching a tired old bag that can't fight back: the so-called depravity in pop culture. First Dole poked at "Priest," the Miramax film about malignancy in the ministry. Now he's joining other cranky conservatives in the Rap-Is-Crap orgy. Dole is definitely out of touch-2 Live Crew is so five years ago, Bob-but is definitely scoring with scared, middle-class white people. Hollywood needs to fight back. T.N.T.ers: come up with an image campaign for Horrible Hollywood.

And now for the results of Contest #470: We asked you for the next marketer to follow Sega's sound cue and include an alternate audio track in their ads:

First Prize: Wal-Mart features happy, freckle-faced employees and satisfied, ethnically diverse shoppers in its ads but switch on the alternate audio and hear "Stomp on small business.....Mr. Barnes at the local mom & pop is sleeping with your wife....God shops at Wal-Mart...." Jack Huber, copywriter and editor, Kingswood Advertising, Ardmore, Pa.

Second Prize: National Rifle Association takes another swipe at the FBI with a spot that features NRA members photographed in soft focus, calmly but firmly delivering their message, while the alternate audio track dubs in tirades against jack-booted Nazi agents who burn crosses, break into homes of law-abiding, gun-owning Americans and harass proponents of school prayer; while in the background we hear Nancy Sinatra sing, "One of these days these boots will walk all over you!" Phil Frankenfeld, writer, Milwaukee.

Third Prize: Ads for Major League Baseball ask for fans to come back to the game, that it really is the same old American pastime we all know and love, while the alternate sound track plays Michael Douglas' "Greed is good" speech from "Wall Street." Joan Dickinson, free-lance business writer, Lake Grove, N.Y.

Entries for Contest #474 must be sent by June 26. Send entries to T.N.T. Contest #474, Advertising Age, 6500 Wilshire Blvd., Suite 2300, Los Angeles, Calif. 90048, or fax them to (213) 655-8157. Please include, legibly, your name, title, company, address and daytime phone number on the sheet with your entry. Users of the online Prodigy service can file T.N.T. entries to Ad Age through the Prodigy Bulletin Board. Top three winners win T.N.T.-shirts. Entries become property of Ad Age and cannot be returned.

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