Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Toaster maker, Kellogg link

Published on .

Kellogg Co., Battle Creek, Mich., and appliance marketer Salton Inc., Mount Prospect, Ill., formed a joint marketing alliance to co-promote and advertise Kellogg's Pop-Tarts and Eggo waffles with Salton's Toastmaster toasters and toaster ovens. The alliance will include print and broadcast advertising as well as Pop-Tarts and Eggo branded toasters that will be promoted on Kellogg packaging and sold at retail. Leo Burnett USA, Chicago, handles advertising for Eggo and Pop-Tarts.

Copyright April 2000, Crain Communications Inc.

Most Popular
In this article: