Toaster maker, Kellogg link

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Kellogg Co., Battle Creek, Mich., and appliance marketer Salton Inc., Mount Prospect, Ill., formed a joint marketing alliance to co-promote and advertise Kellogg's Pop-Tarts and Eggo waffles with Salton's Toastmaster toasters and toaster ovens. The alliance will include print and broadcast advertising as well as Pop-Tarts and Eggo branded toasters that will be promoted on Kellogg packaging and sold at retail. Leo Burnett USA, Chicago, handles advertising for Eggo and Pop-Tarts.

Copyright April 2000, Crain Communications Inc.

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