Kellogg Co., Battle Creek, Mich., and appliance marketer Salton Inc., Mount Prospect, Ill., formed a joint marketing alliance to co-promote and advertise Kellogg's Pop-Tarts and Eggo waffles with Salton's Toastmaster toasters and toaster ovens. The alliance will include print and broadcast advertising as well as Pop-Tarts and Eggo branded toasters that will be promoted on Kellogg packaging and sold at retail. Leo Burnett
USA, Chicago, handles advertising for Eggo and Pop-Tarts.
Copyright April 2000, Crain Communications Inc.