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David Milenthal's Initiative on Tobacco Marketing & Children and its push for an ad industry code for tobacco advertising are drawing criticism from tobacco marketers. A spokesman for Philip Morris USA last week suggested such guid elines are unnecessary and ineffective since initiative members don't do tobacco ads and since some have a "vested interest" in anti-tobacco forces, having done ads for state health groups. Mr. Milenthal is chairman-CEO of HMS Partners, Columbus, Ohio, and the agency's Miami affiliate created Initiative ads.
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